which of the following is true of consumer magazines?

C. syndicated newspaper supplements. The ads are set to be launched in alternate copies of a particular issue. D. Selective binding \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? C. Business Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? Greater reach With these ads, Mars is trying to achieve: This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? Sales results offer little guidance or direction to those responsible for planning and developing the advertising program, Determining a target market's present level of awareness and knowledge of, and liking for, a product often requires _____ measures, _____ is an approach to integrated marketing communications planning that involves determining what tasks need to be done and which marketing communications planning functions should be used to accomplish them. A. E. gatefold advertising. A. A. permanence. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. However, James does not pay for the magazine and is only interested in one particular column. E. Color ads are generally cheaper than black and white ads if they are placed on the front cover of a magazine. Commercials became shorter because advertisers turned to shorter spots as a way of controlling their media costs. Lack of demographic selectivity York Company included the following items in its financial statements for 2016, the current year (amounts in millions): Paymentoflong-termdebt$17,075Dividendspaid$205ProceedsfromissuanceNetsales:ofcommonstock.8,415Currentyear80,000Totalliabilities:Precedingyear67,000Currentyear-end32,311Netincome:Precedingyear-end38,029Currentyear2,379Totalstockholdersequity:Precedingyear2,007Currentyear-end23,475Operatingincome:Precedingyear-end14,045CurrentYear4,878Borrowings6,590Precedingyear3,998\begin{array}{lrlr} 1. This ad is an example of a(n): The total audience, or readership, of a magazine can be calculated by: It offers lower consumer receptivity and engagement. Newspapers offer less geographic selectivity than most other media. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. They are also known as bleed pages. B. geographic selectivity Question 5 Answer saved Marked out of 1.00 Clear my choice Which of the following is not true? A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. Magazines are a highly specialized medium that reach specific target audiences. E. It states that magazines are considered as print ads only if they sell more than 50 percent of the total production number. A study by Elizabeth Hirschman that examined the perceptions of individuals involved in the creation and production of television commercials found that: account executives view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand. Which of the following is true of consumer magazines? Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? B. trade Business publications are important to advertisers because: A. Cross-media organizations : Newspaper ads can be produced and run in various sizes, shapes, and formats. Using multiple ads in the same issue: a. an insert E. They are typically considered to be less cluttered than other print media. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. D. It cannot be applied to regional and local newspapers. C. Tangential readership Advertisers prefer using black and white ads because of the greater visual impact on portraits. C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. The consumer maximizes utility by consuming at point A. II. E. special-audience newspapers. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. Marginal rate of substitution at a point of the indiffe, 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? REQUIRED b. In this scenario, the company is using: B. A. ancillary circulation rates. The publication must have 70 percent or more paid circulation. D. principal-circulation Magazines are a highly specialized medium that reach specific target audiences. Which of the following is a characteristic of magazine ads? B. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. E. regional newspaper. D. peripheral zone. D. It is generally considered to have a lower lead time. b. E. Niche. C. Absence of consumer receptivity to ads C. color advertising Which of the following is true of newspapers as an advertising medium? C. Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions. c. bleed pages Enter the email address you signed up with and we'll email you a reset link. Elean Schenandore purchased 300 shares of stock online and paid a total of $8,484.95. It is not as serious an issue for magazines as for radio or TV. When Life and Look magazines were canceled in the early 1970s, their failure was the result of all of the following reasons except: 1. B. ads in magazines are intrusive and cannot be ignored. Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. B. create high reproduction quality ads. Unlike television ads, magazine ads are invasive and not easy to ignore. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Creative flexibility D. trade magazines. Which of the following is true of standard advertising units system? Split running A. gatefold papers. B. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? B) alternative marketing programs are on the rise. Pluto Inc. is planning to run an ad in a weekly newspaper. A. gatefolds. E. businesses do not have agricultural interests. d. work with only that agent. A clothing retailer would use an island ad to: break through the clutter typically found in newspapers. D. is the most popular method for obtaining greater reach. A. \quad\text{Preceding year-end}&14,045&\quad\text{Current Year}&4,878\\ During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation. \quad\text{of common stock. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. E. They generally cost lower than newspaper ads. E. is known as split running. B. is considered to be an inefficient way to build frequency. e. They are generally considered unsuitable for reaching mass markets. _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. A. b. selective binding During ad breaks in TV programs, some viewers change channels to avoid commercials. Solved 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 - Chegg C) advertisers are using more alternative media. _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. \text{Payment of long-term debt}&\$17,075&\text{Dividends paid}&\$205\\ One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. d. digital stock card Ltfen birini sein: O only! Which of the following is true of magazine advertising? Which of the following statements is true about newspaper supplements? The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? Newspapers generally offer more _____ than any other medium except direct mail. C. Circulation The marginal rate of substitution at point B and point A are equal because they are on the same budget line. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? National _____ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide. D. More creative advertising options are available for magazines than those available for television advertising, implying that magazine ads are more interesting. A. bleed page. Selective binding and ink-jet imaging make it possible for magazines to offer: E. overrun. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ It is also referred to as the agate line. B. craft magazines. A. The magazine is placed in the waiting lounge along with several other men's health magazine. B. special-audience newspaper. Weekly Primary circulation e. demographic selectivity. In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . B. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. B. classifieds A. is no longer permissible due to the passage of recent anti-competition legislation. Which of the following is considered an internal factor that may influence the determination of media strategy? Health Magazines are also very popular in the magazine world. D. Special-audience newspapers Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. Rolex Watches runs a series of product ads in a popular magazine. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): The second cover of MagAuto opens up into a third page, which gives it an extra-large spread. B. psychographic Trade A. b. Which of the following is considered a major criticism of the DAGMAR approach? Which of the following is a disadvantage associated with advertising in magazines? _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. C. maximum coverage ad. : Over the past decade, newspapers have experienced a(n) ________ decline in their revenue from classified advertising: Which of the following are considered to be primary users of local display advertising? C. They are sold only through circulation. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: D. split runs Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. B. Pass-along readers and out-of-home readers are more likely to read a magazine than principal readers. B. : Health Magazines. B. guaranteed readership. A. bleed page. B. 10 Hamburgers (per week) 8 B 6 A 4 2 11 To 8 10 12 Magazines (per week) 2 2 4 6 In the above figure, the best affordable point is Ltfen birini sein: a. O hamburgers and 6 magazines. Newspapers and magazines are referred to as high-involvement media. Newspapers and magazines are often referred to as high-involvement media because: Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? This is an example of a(n) _____ publication. They are useful for reaching general consumers of services. d. card stocks E. independent publications. D. secondary subscriber. This is an example of _____ advertising. Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers. D. farming is considered as a community service occupation. Which of the following statements about newspapers as an advertising media vehicle is true? Greater frequency B. open Chapter 12 Evaluation of Print Media Multiple Choice Questions the postal act of 1879 increased literacy and reduced cover prices, and __ fueled the booming interest in mass circulation magazines after the civil war. While moving from the base to the tip of the communication effects pyramid, which of the following comes just before repurchase of a product? Which of the following statements about newspapers as an advertising media vehicle is true? Which of the following is a primary advantage of magazines? With reference to the types of readership, which of the following does this scenario illustrate? A. bleed page. The more the color used in an ad, the lower the advertising cost. Which of the following technological processes makes it possible to personalize an advertising message? B. Which of the following is true of newspapers as an advertising medium? E. It does not offer selective binding opportunities. They are useful for reaching general consumers of services. d. They are also known as B2B publications. They typically originate in small towns or suburbs. E. networking magazines. A. They are similar to national magazines and carry national and regional ads in four-color reproduction quality. E. advertising through magazines is less expensive than through broadcast media. (Solved) - 31.Which of the following is true of consumer magazines? A A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. Raiment Inc. manufactures sewing machines. The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as: A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. b. geographic selectivity b. Blooms is a publication aimed at providing information to retail florists so that they can manage their stores more efficiently and profitably. Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. C. farm magazines are a hybrid of consumer and business magazines. In order to reach this market, Velocity should use: regional editions of specialty magazines. D. They offer poor reproduction quality. Which of the following is true of magazine advertising in relation to the problem of clutter? C. the selectivity of magazines. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. B. run of paper The cardboard replica was designed to pop-up when a reader opened that particular page. B. greater flexibility. C. Professional A. A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. C. professional Trade newspapers They typically originate in small towns or suburbs. A. _____ magazines assemble readers with similar lifestyles or interests and offer marketers an efficient way to reach these people with little wasted coverage or circulation. They offer several valuable specialized services to advertisers. D. They are printed on a weekly basis due to the large volume of news. C. Gatefolding It tends to extend the prestige associated with the magazine to the product. Which of the following is true of split runs? A. flat A. the cost efficiency of magazines. Display advertising B. b. printaculars They do not require the use of creative options. It refers to newspaper display advertising done by marketers of branded products. B. the geographic flexibility of magazines. Which of the following is a primary advantage of magazines? Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. Tiffany is the creative director of an ad agency. Magazines are a highly specialized medium that reach specific target audiences. Which of the following is true of consumer magazines? E. Print networks. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. Which of the following is true of magazine advertising? The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n): c. They exceed business markets by size in most countries d. Buying ad space in regional editions of national magazines: Which of the following statements about magazines as an advertising medium is true? According to Standard Rate and Data Service (SRDS), magazines can be classified as: According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. B. Permanence This could be done with the use of: Velocity Inc. makes shoes for athletes. _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. a. social selectivity Newspapers in large cities provide very little geographic selectivity to advertisers. B. D. Cultural E. they offer companies a way of boosting membership in labor organizations. D. reduce overall costs of newspaper advertising. C. subtracting the ancillary readership number from the total readership count. C. agate line. Chris O'Brian, an avid skier, takes a weeklong ski vacation every winter. C. Prestige Lack of permanence Trade C. pass-along circulation B. gatefold. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Farm publications are not classified with business publications because: historically farms were not perceived as businesses. Which of the following is a characteristic of magazine-based advertising? E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. (p. 403) Advertising rate structures are generally based on: A. pass-along readers B. primary readers and pass-along readers with both weighted equally C. verifiable circulation figures D. total readership estimates E. none of the above 81. Which of the following is true of magazine advertising? B. they are prohibited from advertising in the broadcast media. D. newspaper supplement. C. It has complicated the newspaper purchase and production process. B. column inch. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? D. lower selectivity. They should do so by advertising in: c. psychographic selectivity B. Which of the following statements best describes the relationship between marketing and communications objectives? Flighting creates cost efficiency by using advertising only during purchasing periods. B. can reduce an advertiser's cost per thousand for reaching desired audiences. They are suited to marketers interested in reaching general consumers of services. C. reduced advertising rates. Which of the following positions in a company is likely to be responsible for determining which target markets should receive the most media emphasis? Verified answer. D. general-interest consumer magazines. A. limit the creative flexibility of print media in terms of placement of advertising material. A. Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: B. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. D. They offer greater selectivity in terms of demography and lifestyle to advertisers. A. They are useful for reaching general consumers of services. The test can be used as part of the process of measuring effectiveness of each ad. Advertisers generally attach greater value to primary in-home readers than pass-along readers. Geographic selectivity B. trade A. It must be published on a controlled-circulation basis. D. international editions of popular food magazines. E. Creative inflexibility. A. We reviewed their content and use your feedback to keep the quality high. A. B. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario? E. They typically offer limited selectivity. (p. She sold the stock at$39.94 per share and paid a $39.95 sales commission. To help plan his vacation, O'Brian consults all of the past issues of Scend magazine, a publication on adventure sports destinations. C. general business magazines. A. Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. E. Low publication prestige, Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? both I and II only 11 Which of the following criteria should be met by a magazine in order to be eligible for verification audits by Alliance for Audited Media (AAM)? The test can be used as part of the process of measuring effectiveness of each ad. e. a split run, Mars Inc., a premium cosmetics company, takes out ads in the Philadelphia, Boston, and Seattle editions of PlutoMag, a national magazine. d. a gatefold C. demographic selectivity. Which of the following types of readership is illustrated in this scenario? According to Standard Rate and Data Service (SRDS), magazines can be classified as: consumer, health care, and business publications. The reach and frequency of magazine advertisements are higher than advertisements through other media. Overall drop in magazine prices due to: 1. \end{array} O 1.33 of a hamburger per magazine. A. gatefold. B. general advertising rates. A. craft After calculating both the brand development index (BDI) and the category development index (CDI), a media planner obtains the following results: High BDI and High CDI. They are usually printed in alternate copies of a specific magazine. D. magazines contain limited ads, thus advertising clutter is not an issue. A. digital imaging The brochures were subsequently handed over to the newspaper office and distributed accordingly. DigiSafe Inc. makes security systems for computer networks. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it.

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