This name change is part of our strategy targeted to emphasize the strength of our capabilities, our growth, and our commitment to helping our clients brand identify their position in the marketplace. Applying Your New Brand to Your Company Vehicles. Announcement: We're rebranding with brand new logo and website! Dunkin rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. Download the latest PowerPoint template! All rights reserved. Get insights. April 30, 2023 Updated 11:30 a.m. Don't cram too much information into too small of a space. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. The national drugstore dropped the Caremark from its brand and replaced it with Health in 2014. However, given the fact that a customer who wants to read the newsletter has clicked on the web version for a smoother reading experience, it is important to ensure that the experience is flawless. One could argue that this is an edge case. We're Excited to Announce that We're Rebranding As valued clients, we're excited to announce that as of January 2017, we're rebranding. Combining Instagram/TikTok with Namshi and the element of the Stitchfix subscription box. Chances are, your audience turns to your website when searching for deals, coupons, promos, news and updates. We realize that changing a logo is a process that can involve many steps and take some time, so we will finalize it gradually. Be sure to focus on all . So whether youre just starting or have an established business, weve got you covered. As a result, MailChimp introduced a rebranded identity, which featured many different changes with a more serious approach to how the brand is represented. This is how the email looks like in Apples default iOS Mail app. There you have it. You also want to announce it in phases and not jump to dump it on people slow and steady wins the race, Jones added. Check out this link on your smartphone and youll know what I mean. Please contact the developer of this form processor to improve this message. We want to. Also read:7 Effective Email Newsletter Templates and Design Examples. We have refreshed our logo to reflect who we are today and to symbolize our future. The updates show the evolution of our company since its founding in 2006. Changing your brand's voice. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". In this post you'll learn: What an announcement email is and what you should include in one 20 examples of great launch emails (with takeaways) to inspire your own campaigns How to time an automated product launch email . The server responded with {{status_text}} (code {{status_code}}). Jason Hall - ROI Driven Digital Marketing. See if your business is eligible for a tax credit of up to $26K per employee! Airbnbs rebrand reinforces the importance of listening to your customers. Home / Articles / Features / Resources / Gallery, About / Advertising & Sponsorship / Contact / Privacy, 8 Best Company Rebranding Designs & Examples, The Ultimate Designer Toolkit: 2 Million+ Assets. have decades of experience and So this should be the first place you apply your new logo. Rebranding is the perfect opportunity to tie into marketing opportunities. Offer an incentive to encourage your readers to take action:For example, if youre launching a new drilling company, you can offer a discount if customers buy drill bits during the next few weeks. The nature of the newsletter is global everyone receives it including shareholders, investors, customers, etc. Please read our complete disclaimer here. All rights reserved. [Introduce your app and its function in one sentence]Over the last few months, weve worked hard to improve our products, and we believe that [apps name] will give you a better experience with [brand name].Now, what is [apps name] all about? Your email address will not be published. With our Free Forever plan you can send emails to up to 2,500 of your subscribers. Brand Refresh Announcement - 3 That Emphasize Story & Visual Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. The rebranded design adopted many modern design styles and trends to make the brand more relevant. Dunkin is an example of successful rebranding because it modernizes the experience for customers while staying true to its heritage. Marketing a new brand is a big undertaking that involves a wide array of challenges and obstacles. And prep your sales and customer service for how to inform current customers of the changes.. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. From its logo design to print materials and office designs used classic designs that you usually see in corporate documents from the 80s. Whenever you saw its adorable mascot you knew its MailChimp. Come up with a press release about the rebranding and highlight any events associated with the launch. 4. This is a rebranding announcement newsletter from a corporate financial institution specifically an Indian investment management company. Using your newsletter or email list is a simple and cheap way to announce your new website. Rebranding Announcement Letter To Customers - 52Editions It not only informs them of the email content, but you can also use it to grab their attention. A company with that big of history knows when a rebranding is due. The startup had quite a success as a personal cloud storage service. Lake Butler, FL 32054, 4130 NW 37th Place, Ste A If your brand is dealing with negative attention, then perhaps you can focus on how the brand plans to make things right for its customers. If so, you're in luck. and outs of Real Estate. Now the company is ready to take on the world. A shift in a businesss strategic approach is usually the best time for a rebrand. New business cards are on the way. This post is intended to serve as inspiration for all marketers. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them. To make the most of rebranding, it is essential to understand all aspects of digital marketing. The changes might be caused by resignation, internal transfer, layoff, retirement, or an employee leaving to join another firm. Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. Nothing on this site constitutes legal advice or gives rise to a solicitor/client relationship. Newsletter readability issues when viewed in the browser. Consider how youre going to go about your rebrand, as well as how you will announce it before you start. While I havent researched much on the history of the organisation, theyre are related to the US investment management company BlackRock, with $6.3 trillion (AUM) asset under management. A rebranding announcement can be communicated in a number of ways, including a press release, social media posts, or an event. Take a look at these three YouTube videos: AirBnb introduces their new logo - Belo The company combine animation and storytelling to present the effects of its successful rebrand. We are empowered by these changes and an overwhelming sense of kinship throughout our team, and know that our team of like-minded, determined professionals will continue to enable their customer's success as well as each others success within our industry, and within our team member's chosen fields of specialty. Sample Announcements For Rolling Out a New Brand Take inspiration from our best brand identity design example. Applying Your New Brand to Your Social Media. In the fall of 2017, an administrator at George Mason University's law school circulated a confidential memo about a prospective hire. Write a catchy introduction:Greet your recipients and say what the announcement is about in the first two sentences of the email. Heres an example of a new feature release announcement email: Hey [name]Our new, improved version of [product name] is now available!We made sure to [provide a brief explanation of how the updated version is unique].Ready to get the upgraded version?Click the button below to download it! Rebranding Done Right: 5 Examples You Can Learn From - Neil Patel As you explore a rebrand, consider how your name change reflects your new or evolving values. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. 4. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Please contact the developer of this form processor to improve this message. A new Brand Standards & Usage Guide is being developed to provide the foundation for consistent application of the Company X brand across all media including interface, web, collateral, and promotions. Before launch day, make a list of places to check, including landing pages, old email templates, search ad copy, and ad extensions. For example, Gumroad used its upcoming rebrand as a chance to recruit more newsletter subscribers by offering exclusive details in advance. Whenever youre in need of inspiration to write an announcement newsletter or facing the classic writers block read this email as an example. Australian Energy Foundations rebrand is a great example to prove that. 8 Best Company Rebranding Designs & Examples | Design Shack We've updated them with fresh imagery and graphics so that they better reflect the new brand. It was done mainly to stay relevant and in an attempt to compete with other brands like Starbucks. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. The key is to communicate the new brand to all your customers so there's no confusion. Need help? Company Rebrand Announcement NEWS | Jan 11, 2022 | by Arcmed Group Diba Industries and Bio-Chem Fluidics are rebranding as Arcmed. This creates unwanted friction in the experience something that can be easily avoided with some edge-case testing. Here is list of top rebranding examples from which you can learn and apply them to your own business: Dunkin' Donuts Tupperware Domino's LEGO Eir Rebranding Done Right: Examples of Successful Rebrands DUNKIN' Earlier this year, Dunkin' Donuts officially became Dunkin'. In order to maintain the integrity of our new brand, it has to be adopted and supported by everyone in the Group. An announcement email is a marketing message that a company sends to its contacts to inform them of recent updates, new product releases, policy changes, or upcoming events. We are excited to announce that as of Sep 6, 2020, we are rebranding with a new logo and color scheme as part of the ongoing evolution of our companys brand. Make a plan before you begin evaluating your options to ensure a streamlined and smooth process. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. That's why one of the final steps of your brand refresh checklist - the brand refresh announcement - is a crucial one. Thankfully, those in charge saw a way out: they invested in what worked and got rid of what didnt. Next time, when youre working on brand identity or even a rebrand, make sure that you make the right decisions. Some new startups go through different rebranding phases as a habit and a way of generating publicity. Therefore the rebranding needs to consider all user personas (youth, middle-aged, senior). Our new identity has been designed to satisfy all the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the international spirit and the vision of reinventing how people interact andshop fashion online by combining e-commerce and social media where users receive clothing based on their personal preferences, likes, and interactions. Brand managers and email marketers looking to improve their email copy. By that, we mean that we believe in COLLABORATION, really. Stella Morrison is an award-winning writer who focuses on marketing for small businesses, including useful tools and best practices that help business owners introduce their products and services to new audiences. Rebranding Announcement: Survicate Potential customers will resonate with your personality and communications. Carry the rebranding through from design to messaging for positive customer experience. Announcement: We are rebranding with a brand new logo and - LinkedIn Successful Rebranding: Campaign Examples & PR Tips - Prowly Magazine This includes answering questions such as: "What do we hope to accomplish? The best way to announce a rebranding is with a sale, promotion or contest, according to Claire Jones, co-founder of digital marketing agencyWitty Kitty. Writing a Rebranding Press Release [+ Examples] Why we like this announcement email: Casper highlights the time and effort they put into their soft dog bed. These company announcement email template examples show us how it's done. What do they need tomorrow, and what will they expect in five years, ten years, and further? Their logo was a clear sign of that statement. Rebranding is equal parts opportunity and risk. 5 Incredible Examples of Successful Rebranding - Simplilearn.com It can be tough to know when and how to hire a new employee. Video marketing can help set the tone for your entire brand. Or, if your company will soon be replacing its cars and vans with new vehicles, you might decide to wait until you can apply your brand to the updated fleet. Here's an example of a promotion announcement email: Dear fellow staff, We have some exciting news! Its now a complete marketing platform for small businesses. How to Make Money in Retirement: A Guide to Turning 5 Strategies for Building Brand Trust Through Video, Do Not Sell/Share My Personal Information, Limit the Use of My Sensitive Personal Information. [Explain your apps purpose in detail with visuals, focusing on the features and benefits].You can get our app from Google Play and App Store. But, a complete rebranding was necessary to find the right brand identity. The stationery system features the logo and brand positioning statement and is printed in the Company X colors. To recharge your brand, take a hard look at what customers enjoy about your company and focus on what you do best. Including the logo, website, print publications, posters, and even its brand sounds. And don't cheat. With Sender, Sending emails is easy. The famous toy company, now nearly 90 years running, had at one time grown stale and outdated. The star is a symbol of excellence and stardom. Many big corporations are still following decades-old brand identity designs, even in a time of rapid digitalization of businesses. Dont try to downplay the changes or present them as minor updates your customers will see right through that. The brand has been there for a long time (over 150 years of heritage). Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. *Lifetime access to high-quality, self-paced e-learning content. That can drive customers to the shop to check out the new chairs. Lake Butler, FL 32054, Specialty Net Lease Investment Opportunities. Envato Elements gives you unlimited access to 2 million+ pro design resources, themes, templates, photos, graphics and more. The new identity had to satisfy all of the existing expectations of what our original mark stands forwhile simultaneously moving the brand forward. Uber went from being a cab-hailing app to so much more. Trello also manages to slip in a teaser of their referral program in the final line of the main email body, Get Free Gold.. Remember, it's important to tell your staff to reflect your company's new brand with pride by being in full uniform and wearing it neatly. If you have any suggestions or questions, please contact us at [Contact Number]. However, the rest of the redesign featured a more colorful approach with weird visuals and animations. Why has Survicate Rebranded? Heres an example of a promotion announcement email: Dear fellow staff,We have some exciting news! I often suggest doing a customer focus group to kick things off, to get a better idea of what your customers think of you right now, Barry said. So, its important to ensure that youre getting started on the right foot. Create new social media ads that highlight your rebranding efforts. They may find a purpose for your product or service thats not in your original scope. List everything that is branded, from marketing materials to delivery vehicles to forms and invoices. Therefore, you should send them announcement emails whenever there are new events, future sales, or personnel changes. The green CTA button is eye-catching as well. From major changes like your new logo, down to the small aspects such as rounded corners, treat every detail as important. Company Rebrand Announcement Here, the addition of health is twofold. By accepting, you agree to our use of such cookies. Good question. But, with the improvements in the product features and the shift in target audiences, the company wanted people to take them more seriously. Tupperware is best known for its durable household products. This can involve everything from changing your logo to updating your website and Social Media presence. While celebrating its 40th anniversary, C-SPAN introduced its new rebranded identity. So if necessary, order a new sign that's designed specifically to fit the new logo. Learn More{{/message}}. This puts us in the position to be more competitive with current agencies, and offer more capabilities to our clients. It's how you can attract more leads. [name] has been promoted to [new job title].His new role will be [full job description]. The company even designed its own font, with support for over 13 different languages, so that the designs can look consistent across all platforms and countries. benefit of our customers. Social Media Rebranding in 6 Easy Steps Remember that 80% of your future revenue will come from only 20% of your clients according to Gartner. Sender helps you with all that and much more! Occasionally, companies decide to rebrand themselves. The changes will be effective from [Date] on every platform. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. It surprised everyone when the company announced a rebrand. You could also look into Simplilearn's Professional Certificate Program in Digital Marketing if you are looking to take your skills to the next level. Its a mistake that you should always avoid. ), doesnt appear to be responsive. If you enjoy social media, please connect with us. What are customers looking for in a business similar to yours? Youre going to put a lot of heart and work into your rebranding strategy. This sample letter to employees, announcing a new brand, may come in handy. Often the palette will include not only colors from the sun and sky but also the ground upon which the sun is reflected in the image. The company also made a fun new advert to promote the rebrand with a tagline that says "Just Call Us Dunkin'". Once they are posted to our intranet, please follow these guidelines for the most effective expression of the Company X brand. Identify inactive contacts. Professionally designed vehicle wraps are effective platforms for displaying your new brand. The event will kick off at 2 pm.If you want to enroll in this contest, click on the button below, and well email you the promo code. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. It was time for the brand to adopt new design styles and trends. The new name and design were implemented across all agencies, service fleets, and uniforms to maintain a consistent look and feel going into the future. Jones suggests involving different perspectives at each step in the process. Show the recipients why the email is important to them:Consider how your announcement email will affect readers when explaining its relevance. Swift Creek understands the ins We are introducing the sunrise gradient color in our new brand identity. Consistently expressing the Company X visual identity builds a strong brand awareness, allowing Company X to maintain our position as the marketplace leader. You can segment them and send customized emails. It clearly explains the changes and provides the subscriber with sample content. We use software release announcement emails to inform subscribers of a new app or software system release. Now, they wants to be more than that. Maybe the most significant value that makes our approach to this business significantly different than most, is that you are getting a team, not one person. If you have any questions, please dont hesitate to contact us at info@modistabox.com. Rebranding announcement examples A rebranding announcement is a perfect opportunity to promote the new image or brand message and help to make sure that everyone is fully onboard. 9 Proven Steps to Rebranding Your Business on Social Media Box 238 During such a transition period, you can send promotion announcement emails to employees to share pertinent details. The tone is conversational and inviting. Applying Your New Brand to Your Printed Materials. PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc. Your customers will notice if you force a different logo onto an old, existing sign at your storefront. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). So create a timing strategy that's neither too abrupt nor too slow. How is it going? Even as a well-known brand in the beauty industry, Coty made a bold move to challenge the way beauty is defined in the modern world with a fresh rebrand. Send an email to your customers letting them know that theyre going to see some new things, Jones said. Australian Energy Foundation (previously Moreland Energy Foundation) has spent years serving its local communities. Coty took a very colorful approach in its rebranding process. Theyve also used the power of a cute pet (or baby) to attract the readers. Here are five examples of different email templates you can reference when drafting your announcement emails: New business announcement emails allow you to reach out to your existing customer base quickly instead of going live on media sources such as TV ads. It could be a change from a restaurant that caters to. Now lets get back to the brands rebranding announcement newsletter. Explore the meaning of your brand in connection with how customers think, act, and behave in todays world. Representative examples that correctly display the Company X logo on a variety of materials are available [Insert link to brand examples on intranet]. Lists of Venture Capital and Private Equity Firms, Sample Announcements For Rolling Out a New Brand. With this, we aim to present ourselves better and cater you with better services in times to come. Acknowledging that it had outgrown its original brand identity, the company said the rebrand was meant to signal its embrace of Airbnb as a home experience, not just a website to rent houses. Its components, both individually and as a whole, are designed to create a coherent visual identity through consistent use. Your email address will not be published. In fact, it actually rebranded twice within three years, including several redesigns of its logo. Jun 6, 2022 - By Camilla Mackeviciute. Who needs to be involved to create a clear purpose, vision and values? By conspicuously placing the new colors, logo, and other design elements onto your vehicles, you instantly gain affordable marketing. Keep your announcement emails brief and go straight to the point. And thats exactly what they did in 2018 with a complete brand identity redesign. You dont even know whats about to happen! It's easy to forget all the places where your old branding appears. But be careful. The company also made a fun new advert to promote the rebrand with a tagline that says Just Call Us Dunkin. Dont forget to personalize and segment the audience. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. By 2016, the company held a 15 percent share of the market and the highest customer loyalty among pizza chains. However, please know that we are anything but divided. Were releasing an updated brand identity, which includes a new definition of our logo and colors. This new brand identity gave Mailchimp a bold yet more creative look. Rebranding announcement - how to communicate the change? Since rebranding should be a slow, calculated process, you cant do everything at once. (It's intended to be used internally. Rebranding can be a great opportunity to reaffirm your commitment to your customers and your dedication to providing the best possible products or services. Coty rebranding is a great example of how cultural movements affect brands and businesses. Rebranding campaign example from Dunkin' Donuts Although Dunkin' faced a good amount of backlash from customers, after a year of testing, it decided to move forward with the rebranding because the company had a well-thought-out strategy that aimed to position the company as a lifestyle brand. Its customers were already familiar with the shortened version due to the tagline, America Runs on Dunkin.. Give yourself a grace period to get used to the new branding before expecting customers to fully embrace it. Contact marketing for assistance. Dunkin' rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs.
rebranding announcement email examples