Joe: Handbook, Im sorry. With each passing day, Jay Sugarman overall profits continue to rise, and he is becoming more popular on the sidelines. A household name (if your house is actually an advertising or copywriting agency). Andrew: Yeah. Theyre copying them by hand. Red wine might bring up memories of dinners with your family. So I did an infomercial. Andrew: Joe, what do you think of this storytelling thing? In Sugarmans catalogue ad for a burglar alarm he includes this copy under the header YOU JUDGE THE QUALITY., Will the Midex system ever fail? He is more known for his work behind the camera, as a TV producer. Perhaps price, or some specific feature. Ive got the address and if you guys didnt write it down, just let us know and well add it to the comments. That was a lot of fun. Andrew: Right. Because of the train system in Japan, he couldnt even take a train back home by the time he was done. We were on QVC for 20 years. Get the best of the best right now. So I would be entertaining people. The decrease in his net worth is primarily due to his recent divorce. Joseph Sugarman, The Adweek Copywriting Handbook The world is overflowing with ideas, hell, the world is made from ideas. Joe: Yeah. Steven Sugarman BANC stock SEC Form 4 insiders trading But if a customer stepped on the scale and saw they gained 20 lbs over the winter, that weight loss pill now looks a lot more appetizing. It was just like running a business. If the Bears win, were going to cut the price in half and if the Bears lose, well sell it at full price. This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting. Andrew: All right. From the start of Bidens presidency until July 2022, the economy averaged a net increase of 553,000 jobs per month. We used baseball stars. Well, not just Toptal.com, anyone can go to that. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. How to Build a Winning Copywriter Portfolio from Scratch, Boost Your Bottom Line with the Right B2B Copywriter, Copywriter for Hire; Set Your Conversions on Fire, Dont Hire a Web Content Writer Until You Read These 7 Facts. Joe: I get great joy doing that. 4.11 avg rating 1,222 ratings published 2006 17 editions. Andrew: I imagine today finding some way of figuring out when there was a burglary in the neighborhood and then mailing the people around that persons house to say, There was a burglar here and you might want to buy this to protect yourself. Today the data is so much more available. The goal is to create the curiosity in the beginning of the ad to really get that person to read. Andrew: Yeah. If its the latter, youre in good company. The columns were hilarious. If somebody you dislike offers something thats too irresistible, its hard to say no. And then as an advanced concept, this is called Triggers. Its the psychological triggers that cause a person to buy. Joe: No, thats good. ", "I've learned copywriting from big giants such as AWAI, Dan Lok, RMCB, Ramit Sethi, and Agora but I can effortlessly say Carmine has the wisest and most precise course on copywriting. He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and gambling machines, especially gambling machines. He learned his trade from his father, the late Barney (Sugie) Sugerman, who was in the business before WWII. Andrew: You didnt put it on the camera, for example, and let the camera see through the lenses so we could experience it at home. The second should keep em reading too. I want to find out how he did this, how he built up his business. . So, we did that. Once you pick someone you can start work with them the next day. Didnt you also buy a newspaper in Hawaii, in Maui? He signs up. He hands me a pair of sunglasses because he saw I was squinting. Joe: Right. WebHe sold a used airplane valued at $190,000 for $240,000 through a single magazine ad. I love him. So I asked my sisters new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is. Bumble has stood out by making their dating app about equality and all their content highlights this mission. Italy can make you think of pizza, pasta, and soccer. Yeah. Please enter your email address to continue. He was the first to market the cordless phone and the I ran it for seven years. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Position the product youre advertising around a bigger idea or concept. Thats cool, but customers dont really care. Andrew: I see it here. Position your product as the cure to a situation rather than a prevention. Each month youll receive tax-ready financials that give you a snapshot of the financial health of your business and make filing taxes a breeze. Joe: This guy, they ran an ad, got the results and then the guy bought my book, The AdWeek Copywriting Manual, or whatever. Yeah. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. It's only a matter of time. Andrew: Whats one of those triggers, for example? Tip #7: Understand the nature of the product. The red goes to the red. Rather you want to sell a bigger idea about the product. I was very honest about it. It makes me feel like youre more honest, that youre giving me a balanced view of the product. Ive got an idea. Joe: I had a line of health products, stem cell products that helped your skin, that prevented pain, supported your being. Joseph Sugerman lives in Beverly Hills, CA; previous city include Los Angeles CA. I used to fail nine out of ten times. People trust you. This means breaking them up into chunks. WebWe would like to show you a description here but the site wont allow us. Delray Beach, FL 33444 My customers are paying me to learn. The more honest you are, the more happy people will be to deal with you. I wasnt selling sunglasses. A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a Joe: Well, I sold my property in Maui, beautiful property which I had for 22 years. Okay. Joe: At the height, of course, we were selling 300,000 pair a month. I can't express how much to say thanks to him especially in crafting my own business. Chicago is my hometown. You can see the name of Burt Sugarman in the credits for the shows that go back as far as the early 1970s. What IP addresses does Joesugarman.net resolve to? Ill tell you more about them later. He makes no outlandish promise about reliability and invites the reader to be the judge, showing implicit trust in their shrewd intelligence. Want to Read. Hey, you never know. He launched his direct mail agency JS&A Group through writing ads by hand and has no shortage of amazing feats in advertising. It had made him millions, literally millions. The goal of the first sentence is to make the customer reader the second sentence and so forth. Here it is. $100,000 - $1M. That was huge. It says, Warning to all Bear fans: The Patriots will solidly beat the Bears and heres why. And you kind of bring people in. Login or become a premium member. Joe: Yeah. The article also cited the $1,500 laser-operated mousetrap that nobody bought. Explore my online courses to take your value, income, and growth to the next level. We had this ion generator. It was just a pair of sunglasses. But, yours was by far the best of all. Joe: Well, thats a good point. They all tell a story and have an emotion behind them. They were blown away. I earned enough money to buy that beautiful facility in Maui. I used that as a turning point. In 1987, Sugarman became Johnny Rockets' first franchisee, building five top-revenue locations in San Francisco. Joe: Ill give them one. So we had to drop the line because we were depending on him for the research and for the results, but he didnt supply it. His company, JS&A Group, Inc., soon grew to become America's largest single source of space-age products, and he eventually introduced dozens of new innovations and concepts in electronics during the '70s including the pocket calculator, the digital watch, cordless telephones, computers and a variety of other items. But first, let me do my ad. Thats how Sugarman was able to keep a prospects attention throughout a whole page of copy. If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. Im telling people if they want to hire developers, they can go to Toptal. Hed have to find a place to sleep near the office so he could go back home to work. He once sold a used plane for $240,000 that was valued at $190,000 through one magazine ad. But Sugarman puts a slightly different spin on it. Andrew: Whats one thing that you did that helped sell the newspaper? While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. My competition, my competitors, I was always friendly with them. We took the garbage that she sent. And my two sponsors, which Im grateful for are the company that will help you hire great developers. 2 outside Joe: Well, what we did was the company came to us and they said, Were doing marginally well, but weve got a great product. And I said, Okay, if youve got a great product and youre doing marginally well, let me just take a look at it. They told me the name of it and how it works and all that kind of stuff. The credit card companies said, No, you cant do that. Upon signup, youre paired with a team of dedicated bookkeepers who understand your business and use simple, intuitive software to balance your books. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. I look around its absolutely drop dead gorgeous, beautiful place. In an ad for a digital scale, Sugarman uses some smooth syntax: Losing weight is not easy. Thats why its extremely important to make sure that the introduction to any ad is irresistible. They said, Could you just ship it? Today hes here. Someone showed up at his house. Thanks for liking this post. Joseph Sugarman. Sugarman states that yes, you need to include features and benefits, but each sentence needs to flow into the next and thats your main aim. You ask them, What do you take? We take all of the credit cards. I put it upside down, they walk away. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Its like I worked my whole life to reach a point where I was with BluBlocker. Its great to have you on here. Joe: Not as big as Tony Hsieh, but were happy with it. Andrew: You mean rewriting. We were providing a service that people really appreciated. Andrew: Are you giving me your credit card number? Andrew: One of my past interviewees I think said that entrepreneurship is lonely and that hes working on his own. I was once asked to spend an hour talking about storytelling. We were driving to see a new product. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. I was not interested in a thermostat. Andrew: Oh, maybe Im misreading it. So, as your reward for making it to the end. Not only that but changing a single word can often increase the conversion and response rate of an ad itself. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Finally he said, You know? Andrew: Its called Toptal. How do you come up with this stuff? Andrew: I appreciate that. I would get up and they gave me five slots to sell it in. You listen to it. I didnt do electronics. This is his home where were doing the wedding. I said, Yeah, I know him. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. Andrew: Youre available at resellers online, arent you? We sold 20 million pair. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. I couldnt communicate well. If you are a copywriter, business owner, or just someone The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. Theyll give you a really good price. So I bought it right away. The catalogue industry just grew dynamically from that point on. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. Great Copywriting. He then spent over three years in Germany where he served with the Army Intelligence Service and later with the CIA. Learn more, American Writers & Artists Institute Theyll give you a Mixergy exclusive and youll see it right there on the page. While still serving as vice president, his net worth was $2.5 million, but in the years between holding political office his net worth shot up to $8 million, according to Forbes. You follow it. And in the process, he got his new No. Ive probably used them a lot. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. ", "I really appreciate your input. Andrew: It was something about the MagicStat maybe and its okay if you dont remember. Andrew: Yeah. If you buy this right now, instead of paying $100, your cost would only be $50. I said, Who owns this? She says, Oh, its the Japanese. The Japanese? Yeah, they bought it, but theyre in trouble right now and they might have to sell it, because there was a recession taking place in Japan. Joseph Sugarman became one of the most successful direct marketing copywriters of the last century. Joe: I spent 22 years improving the property and making it even more beautiful than it was back then. I read once that you said your first draft would be worse than maybe even some of your students, but you keep rewriting it. Andrew: If I take an envelope, write my address on the to line, put a stamp on it and then put that in another envelope and mail it to you, youll use my envelope to send me that card. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. So I said, Let me know. So we did the interview, and then about a month later I get a call. Web Joesugarman.net ranks 1,666,347globally on HypeStat. Joseph also answers to Joseph H Suger, Joseph Harry Sugerman, Joseph H Sugarman, Jospeh H Sugerman and Joseph Harry Sugerman, and perhaps a couple of other The ion generator was a big success. Like Discords lovely and lyrical homepage copy: Your copy should be compelling. This is because every customer experiences emotions when they need a problem solved. I remember what I was going to tell you. Over the last 18 years, insiders at MGM Resorts International have traded over $400,001,568,942,252 worth of MGM Resorts International stock and bought Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. Now, the one thing we didnt dothat was we never let anybody look through the lens in the TV show. One cloud service from another? Thats probably one of the strongest triggers that we have and that is storytelling. WebBurt Sugarmans net worth is $25 million. I think you want to come across as being likeable. He says, Joe, what do you think? And I said, My god, this is terrific. We established a brand name for the product. So its just writing in general. So we created this infomercial. I go there. Ive built that up so weve sold 20 million pair. He could have hired a bookkeeper, but the problem with a bookkeeper is youve got one pair of eyes, one person looking at it. The more you do, the more things you do, the greater the insight that you can get and more creative you can become. That was his project. In fact, he mentions this in The Adweek Copywriting Handbook: Joseph Sugarman believed in selling a cure and not a prevention. Maybe Rumble makes a deal with him. She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. Lets connect! Keep doing a lot of writing and youll get better and better at it, and thats what happened with your students. When we would test, Id place a small ad in the southwest edition of the Wall Street Journal, which is the smallest edition and the results that I got I used to run the ad or decide to run the ad. I took a photograph of it and ran it. You know this of course. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. I should do a one-sentence description of who Joseph Sugarman is and just move on. But I went with a story because it felt right. Joe: Well, yeah, BluBlocker was a big success. You never want to sell a product or service. A household name (if your house is actually an advertising or copywriting I fly back to Chicago, my hometown. A great example of this is when Cycle magazine sent an advertisement to Joseph Sugarman himself. But heres the catch They used his EXACT design and copy style to grab his attention. While it couldve greatly backfired, Joseph found it entertaining and bought ad space in their magazine. She was so impressed. Theyre annotating them. We were the first ones to introduce many of these innovations in electronics. Because we wanted to sell our products through the internet. You knew what people felt about how tough it was to put this thermostat in their house. My sister said, You know that guy? My purpose in life to leave a legacy of helping people live long and healthier lives and I sincerely believe we have the technology and the products to do that now, says Sugarman. The one for BluBlocker, I tell the story of how I discovered it. Level up your income, skills, and growth with my online courses. Its easily one of the top 5 books on copywriting. Joesugarman.net resolves to the IP addresses 208.113.203.40. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? Think about the rhythm of your sentences. Joe: Okay. And Sugarman-Smith recalled how her father Exactly. Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. He didnt want to make any mistakes. ", "The work I've done with Carmine has translated into millions of dollars. I had to fill that one page and I only had like a couple days to do it. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? I found out. The bitter pill of failure is often more than most people can handle. This person is good but one little error, one digit being off could end up costing him a whole lot of pain and a whole lot of money because hed get his taxes wrong. Joe: Because they had all the benefits that I normally put in an ad but it didnt sell. He talks to the other, hes amazing. I do not know why. Paint a picture of your prospects ideal outcome. Id love to hear a professional ad writers feedback on my ad reading. Theres so much maintenance involved its a constant thing. I couldnt even my parents to let me grow my hair a little bit longer.
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joseph sugarman net worth